Adobe India: Firms Fix Workflows Before Agentic AI Deploy

Adobe India reports that companies are fixing their workflows *before* deploying advanced AI tools. Prativa Mohapatra, managing director for Adobe India, says businesses are focusing on change management first. Here's the thing: nearly a third of Adobe's global AI innovation, like Firefly AI, comes from its 8,000 employees in India. Mohapatra told the Economic Times that this shift to agentic AI is both a challenge and a big opportunity for system integrators, who are now partnering with Adobe. What's interesting is that companies aren't just dropping in AI; they're redesigning entire processes. The bottom line: this means more complex integration work for engineering teams, requiring robust systems and safety measures. This trend will impact how businesses across fashion, finance, and travel adopt new technology.