ChatGPT Ads Expand to Japan, Korea & UK Self-Serve

ChatGPT ads are now running in Japan and South Korea. Also, the self-service Ads Manager beta has expanded to the United Kingdom. This marks the most significant expansion for the platform since its February launch. Benji Shomair, OpenAI's VP of Monetization, made this announcement. Ads are limited to Free and Go subscription users. Plus, Pro, and Enterprise subscribers do not see advertisements. Ad units appear at the bottom of a ChatGPT response when a relevant sponsored product or service matches the conversation. The placement is visually separate from the organic answer. Targeting is driven by context hints, not keyword lists or behavioral profiles. The system uses the subject of the current conversation, past chat history, and previous ad interactions. The Ads Manager follows a three-tier campaign hierarchy: Campaign, Ad Group, and Ad. This expansion shows a rapid sequence of market activations.