EVT Hotels: First ANZ Hotel App in ChatGPT AI

EVT Hotels & Resorts is the first ANZ hotel group to launch its app in ChatGPT. This allows travelers to find hotels, explore room options, and start booking directly within AI conversations. Here's the thing: EVT has invested in a dedicated property data hub for AI systems. This provides structured data, helping AI platforms understand and recommend EVT properties in conversational searches. What's interesting is that EVT is actively analyzing thousands of AI-generated responses to see how different models interpret hotel information. This initiative reflects EVT's focus on adapting to changing guest behaviors. The bottom line is that as consumer behavior shifts from traditional search engines to AI-assisted discovery, EVT is reshaping how its brands appear in these new platforms.