LG U+ Expands AI Assistant 'ixi-O' to Malaysia

LG Uplus is exporting its AI calling service, "ixi-O," to Malaysia. The company has agreed with Malaysian telecom operator Maxis Berhad to commercially launch the service. What's interesting is this expansion will use a software-as-a-service model, customized for foreign telecom companies. Maxis is a major provider in Malaysia, serving about 10 million mobile subscribers and offering extensive network services. They've also been investing in advanced technologies like AI. LG Uplus executives met with Maxis leaders to discuss the commercialization plans. The "ixi-O" service is set to launch in Malaysia later this year, with features adapted for local needs. LG Uplus aims to become an AI-centered software company, expanding globally through its technological competitiveness and partnerships. This move shows how AI-powered services are finding new markets worldwide.