Naver AI Tab Hits 10M Users, Challenges ChatGPT in Korea

Naver's new AI search tool, AI Tab, has surpassed 10 million users in just 18 days since its full public launch. The South Korean technology giant aims to compete with foreign AI services like ChatGPT. Naver announced this milestone on Tuesday, reporting the tool reached 10 million users as of July 14th. AI Tab is designed to understand user intent and connect it to actions like shopping or making reservations. Daily queries have risen sevenfold since the beta period, and queries per user have grown 1.7 times. What's interesting is that AI Tab uses domestic user data, purchase records, and reviews to generate personalized results. This approach has cut the time from research to purchase by 60 to 70 percent in some categories. In comparison, ChatGPT had 23.2 million average monthly app users in South Korea in the first half of this year. Google's Gemini reached 7.79 million users. The bottom line is Naver is focusing on connecting its search ecosystem to real-world actions, offering users more than just broad knowledge retrieval.