OpenAI: $100BN Ad Revenue Goal, Global Expansion

OpenAI aims for 100 billion dollars in advertising revenue by the end of the decade. This target places the company in direct competition with major players like Alphabet and Meta. OpenAI's ad chief shared this goal at Cannes Lions. The company is expanding its query-based ad business across seven test markets. They plan to launch in Brazil and Mexico soon, with India to follow. This strategy signals OpenAI's intent to monetize at scale, moving beyond just subscription income. The rollout of query-based advertising in seven test markets within four months is a faster commercialization timeline than many expected. This move could significantly impact the broader ad industry.