OpenAI Feels "Burned" by Apple's ChatGPT Integration

OpenAI is reportedly exploring legal options because Apple's ChatGPT integration did not meet the AI firm's expectations. OpenAI believed the deal could generate billions of dollars annually in subscriptions. What's interesting is OpenAI suspects Apple intentionally failed to promote the integration. They fear the deal may have damaged the ChatGPT brand. OpenAI particularly dislikes how users must specifically say "ChatGPT" when using Siri to access its features. They also point to small response windows that limit information. An OpenAI executive said they took a "leap of faith" on the integration, as Apple did not fully explain how it would work. Renegotiation efforts have stalled. This situation highlights the complexities and potential pitfalls of major tech partnerships.