Salesforce to Spend $300M on Anthropic AI Tokens This Year

Salesforce CEO Marc Benioff says the company will use approximately $300 million worth of Anthropic's tokens this year. This highlights how deeply AI, particularly Claude, is integrated into Salesforce's operations. Benioff stated on the All-In podcast that "coding agents are awesome" and that Anthropic is "awesome." He expects everything to be cheaper and more efficient, allowing Salesforce to do things it couldn't before. He noted that he can now implement and sell software simultaneously. Benioff also described a new operational architecture with "humans, agents, and headless platforms all interoperating." He sees unprecedented efficiency gains across service, support, distribution, and marketing. He called Anthropic "a rocket ship that will not stop." This investment shows the significant role AI plays in modern business operations.