Scouting America: AI Assistant Boosts Youth Enrollment 400%

Scouting America has launched a new generative AI assistant called Scoutly, built on Amazon Web Services. This AI tool is transforming youth enrollment. Here's the thing: Scoutly helps families find local units and guides them through the registration process in multiple languages. It has dramatically cut registration time from 25 minutes down to just 5 minutes. What's interesting is that Scoutly currently averages 2,000 users daily and has answered over 1.9 million questions. This initiative addresses the organization's past challenge of high abandonment rates due to a lengthy and confusing enrollment journey. The bottom line: This technology makes it easier for young people to join Scouting America, ensuring the 115-year-old organization remains relevant and accessible.