Skai Launches First Agent-Native Marketing OS with AI Agents

Skai has introduced what it calls the industry's first agent-native operating system for marketing. This announcement includes expanded artificial intelligence capabilities and a new advisory practice focused on agentic transformation. Here's the thing: The company unveiled three new product moves. Kenshoo Skai Studio allows marketing teams to build and coordinate AI agents for campaign workflows. The existing Kenshoo Skai Platform gains new functions through Celeste, its commerce media AI agent. A separate Strategic Advisory Services team will help organizations redesign workflows and operating models for hybrid teams of humans and software agents. The bottom line: All these pieces use Kenshoo Skai Data Hub, which unifies advertising and commerce data. This Data Hub is also available as a standalone product, allowing brands to use it independently. This means customers don't need the full Skai stack to power an agent-driven workflow, which could impact how companies adopt AI in their marketing efforts.