Text AI: Customer Service Becomes Profit Engine

Text, the company behind LiveChat, ChatBot, and HelpDesk, is making a strategic shift to turn customer service into a profit engine using new AI features. They are releasing Shopify-native AI selling agents and custom skills. These new features help customer service teams actively drive revenue in live chat environments, combining automation with human involvement. What's interesting is that these AI selling agents are designed to move beyond just answering questions. Text is also rebranding with a bold, red visual identity and a new website. This new approach aims to build customer loyalty, retention, and growth, contrasting with current AI uses that focus only on cost savings and removing human interaction. The company believes service and sales are no longer separate. They state that customer service can be more than a cost center, allowing customers to report significant new revenue generated. This could change how businesses view and utilize their customer service departments.