Elmo AEO Tool: Optimize Websites for ChatGPT & Google AI
Summary
A new, free AI-powered optimization tool called Elmo lets you check websites using various AI services like ChatGPT, Google AI Overviews, and Gemini. This tool is open source and self-hostable. Here's the thing: Elmo helps companies and website operators see if their brand appears and is presented correctly when users consult an AI. It offers a dashboard to track AI responses, including "AI Visibility," which shows how often your brand appeared, and "Share of Voice," indicating your presence compared to competitors. What's interesting is Elmo also provides "Query Fan-Out" statistics. This shows what searches the AI performed in response to prompts. This can give insights into content and words to include on your site to be referenced by AI. You can also see "Citations" to understand which information sources the AI trusts and uses in its answers. The bottom line: Elmo offers suggestions for improvement to increase the chances of your brand being cited and mentioned by AI.
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